“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it”
Ferris Bueller, 1986
Reality of the physical world is much like a webpage, with a front, and a back end. Our perception of our daily surrounding makes up for what becomes the front end. The logistic system in which we all are part of becomes the backend, layered into tiers with its hierarchical structure but all part of the same machinery.
We’re consuming binary code by the bits, images and clips produced by people who has captured the light of their surrounding through glass, and preserved it via a CMOS or CCD on to a memory chip, or on celluloid with silver. We are purchasing pills in blister packs from pharmacists stocking the packages on shelves by metal and chipboard, with printed labels from printers with cogs out of plastic with its origin deep below the earths crust. Our daily purchases are made with sheets of paper made of cotton, picked from bushes nourished by an exact balance of chemicals and water. The wheelhouses of our cars are made from mined ore turned into powder in Brazil, that has been melted and forged into aluminum rims. Apples are sold in UK, sent from New Zeeland on ships from South Korea, QR coded and scanned with machinery from Japan.
This material soup we live in and call life, came into being by someone questioning the conventional knowledge, someone who wanted to improve something, someone who saw a need, or the possibility to rock the status quo.
My photography collects this, and gives the opportunity to stop and look around once in a while, so one doesn’t miss it.